Clarify the opportunity
Identify the users, the problem they face and the improvement that would matter to them.
Compare technologies and markets
Review available and emerging approaches, assess their maturity and identify barriers to adoption such as cost, integration or access to users.
Define the next step
Set out what to validate, which partners or capabilities are needed and how to judge progress. Depending on the assignment, the output can be a market and technology assessment, a value proposition or a development roadmap.